BSBLIB512 Develop and maintain community and stakeholder relationships
(c) Michele Hardy, Chisholm Institute 2020 - 2021.
Unless otherwise stated, all images used in this blog have been sourced under CC0 licence or are owned by the author
Lets start with a recap and see where the groups are up to.
Group Status
What stage are you up to
Can each group please provide information on the following (refer to the assessment details if necessary):
What you have done so far to get information about your stakeholder group?
What responses have you had?
What other information is required?
What do I (Michele) need to do to help?
How is your timeline going? Do you need to reassess?
Where to from here?
Where should you be / aiming for
If you have some information about your stakeholders already, you can start to think about a strategy plan to facilitate and engage your stakeholders. If you don't have any or many responses, start to think of some ideas that you could use to engage with each stakeholder group.
We still have a few weeks so hopefully we will get some responses.
PF3.
Create strategy plan
Submission
Requirements:
Report
submitted as Word document or similar.
Develop
formal strategies to facilitate relationships
Develop
informal strategies to facilitate relationships
Develop
appropriate dialog to represent the library to your stakeholder group
Explain
any cultural and legal requirements relating to your stakeholder group
Analyse
strategies to determine likelihood of success. Include details on what
constitutes success for each strategy.
Create
implementation plan for formal and informal strategies
Create
implementation plan for gaining feedback from Stakeholders
Determine
resources required:
·Human (staff/volunteers)
·Financial
·Other
PF4.
Gain Approval
Submission
Requirements:
Presentation
using PowerPoint or similar. Presentation documentation to be submitted
Present
your strategy to relevant stakeholders and/or management for approval
Lets start with a recap and see where each group is up to.
Can each group please provide information on the following (refer to the assessment details if necessary):
What you have done so far to get information about your stakeholder group?
What responses have you had?
What other information is required?
What do I (Michele) need to do to help?
How is your timeline going? Do you need to reassess?
Where to from here?
If you are still waiting for information, you can start to think about the different strategies that could be viable. Think of it as a bit of a brainstorming exercise! Once you get the information back from your stakeholders, you will be able to narrow down the choices. Visit the library and chat with whoever is working today (probably Peshaly) if you need to review what resources the library offers.
PF2.
Determine their Needs and Expectations
Submission
Requirements:
Report
submitted as Word document or similar.
Describe
YOUR Stakeholder group demographics – examples include Age,
Gender, ethnic background, geographic location, family dynamics, previous
education, Centrelink status.
Explain
how you will research and determine their needs and expectations. Include details
of two (2) methods that will be used.
Based
on your research, describe their expectations regarding library services and
resources
Describe
their needs regarding library services and resources
Compare
needs and expectations to current interaction with the group and library
PF3.
Create strategy plan
Submission
Requirements:
Report
submitted as Word document or similar.
Develop
formal strategies to facilitate relationships
Develop
informal strategies to facilitate relationships
Develop
appropriate dialog to represent the library to your stakeholder group
Explain
any cultural and legal requirements relating to your stakeholder group
Analyse
strategies to determine likelihood of success. Include details on what
constitutes success for each strategy.
Create
implementation plan for formal and informal strategies
Create
implementation plan for gaining feedback from Stakeholders
You should still be working in your groups to think about communication with your stakeholder groups. Research what the library has available that you think could be of interest. Once you get responses back, you can consider how the library can develop a relationship if one doesn't exist and how you can maintain that relationship.
Needs Versus Expectations Versus Wants
Here is a recap on the difference between Customer Needs, Wants and Expectations.
Here are a couple of articles on developing strategies and strategic plans. These are for general business or corporate plans, but many of the processes are the same.
You will be working in your groups to continue assessing the needs and expectations of your cohort and to develop strategies to enhance and meet the needs of your stakeholders.
** this information is on our intranet. Let me know when you want to view this information and I will log in on one of the computers for you.
You have been divided into 2 teams, each representing a different stakeholder groups
Needs Assessments
Today we will focus on PF2 - Determine your Stakeholders' Needs and Expectations
For the first part of this portfolio item, you will need to describe your stakeholders and explain how you will research and determine their needs and expectations
Read/review the following articles on conducting Needs Assessments:
Think about how you might go about your Needs Assessment within our current Social Isolation rules. Who do you need to include in your Needs Assessment? How will you communicate with them?
Class Activity 1
Based on your reading, what options are there for completing a Needs Assessment?
Which of these are practical in our current situation?
Group Tasks
At the end of the Group session, you should have responses that address the first two (2) Assessment Criteria and a plan. Your plan should address the methods you will use to research the information and MUST include a timeline for the research to take place and to be concluded by.
Describe
YOUR Stakeholder group demographics – examples include Age,
Gender, ethnic background, geographic location, family dynamics, previous
education, Centrelink status.
Explain
how you will research and determine their needs and expectations. Include details of two (2) methods that will be used.
You should also determine HOW you will communicate with each other for the various activities that are required to complete the assessment. While you will have time allocated in class, some outide communication options include:
Zoom - Setup a Zoom meeting for regular communication outside of the normal class time
Social Media - Facebook group, messenger group, WhatsApp
Google Drive/Onedrive - Shared document to write ideas and to produce the report
What do you think library Advocacy is? Why is it important? Who should be the ones advocating - the library (and staff) or the community?
Read about some of ALIA's library advocacy campaigns:
ALIA states that "Our advocacy campaigns are great opportunities for the sector to promote its value and to highlight issues of importance to the communities we serve."
FAIR
"Meanwhile the Australian Library and Information Association (ALIA) has launched FAIR which campaigns for a fair, open and democratic society where information belongs to everyone.
FAIR stands for Freedom of Access to Information and Resources.
It will lobby for a series of issues including well funded libraries, copyright law reform, the digitisation of our history, evidence-based policy making, lifelong learning and qualified library staff in schools.
ALIA created FAIR to give people a way to actively support all kinds of libraries including public, TAFE, university, health, law, business, government as well as our National and State Libraries.
FAIR ran throughout 2019 https://fair.alia.org.au/ Have a look at the website and click through and read about the issues that the campaign was addressing. These were:
copyright law reform,
cybersafety and the problems with internet filtering,
digitising our nation’s history,
encouraging children to read,
evidence-based decisions in law, health and business,
evidence-based policy making,
learning at any age,
qualified library staff in schools,
supporting Australia's book industry and
well funded public libraries.
Read/view the following articles on library Advocacy:
What are some of the Advocacy programs that have been successful?
Group Assessment
Last class you were put into groups for your Assessment task. I know it seems like it was ages ago - well actually it was ages ago so here is a reminder of the groups that were created:
Group 1
Ann
Erin Morgan
Chelsea
Karen
Kirandeep
Group 2
Erin E
Hayley
Shamaila
Sharon
Stephanie
Lyn from our library will be coming in to have a chat about the Chisholm Library and the Stakeholders identified. From our last discussion, the stakeholders identified for our projects were:
Group 1 - Casual Teachers & Community Services students
Group 2 - Non-teaching staff, HR/WHS & Culturally diverse students
Lyn has provided us with some basic stats to get started with - these are the Library borrowing statistics for 2020 and this year so far. As you can see they are very low.
There are for a few reasons for this:
· 2020 – Being off-campus due to COVID-19
· Staff tend to use their own department resources
· Library online resources (databases & streaming Videos) statistics are not included in this. Just resources added to our Library management system.
Group Assessment discussion
How can we find out what our stakeholder groups want or need from the Library?
This unit describes the skills and knowledge required to develop and maintain relationships with people and organisations in local communities through regular and ongoing consultation to maintain the quality of service provision.
Assessment Guide - I will go through the assessment tasks required for this unit.
Unit Details
BSBLIB512 Develop and maintain community and stakeholder relationships
1 Plan stakeholder consultation
1.1 Review and assess current and potential stakeholders to determine needs, interests, and priorities and trends, in consultation with colleagues
1.2 Identify key stakeholders, their representatives and ways to establish and maintain links
1.3 Research and maintain a collection of current relevant information on stakeholders
1.4 Check organisational plans for appropriate reference to interaction with stakeholders
1.5 Ensure planning takes account of relevant internal and external factors
2 Establish productive stakeholder relationships
2.1 Use a range of formal and informal strategies to facilitate relationships between stakeholders and own organisation
2.2 Identify and assess strategies for formal links between own organisation and key stakeholders
2.3 Implement strategies likely to be successful in establishing productive relationships with stakeholders
2.4 Determine purpose and parameters of specific consultations, and brief participants accordingly
2.5 Integrate information from stakeholder consultations into organisational planning and share with relevant colleagues in a timely manner
2.6 Monitor and evaluate stakeholder relationships and take appropriate action to continuously improve them, in consultation with colleagues
3 Represent organisation to local community
3.1 Communicate organisational role accurately, confidently and clearly to promote stakeholder awareness
3.2 Promote organisation to external bodies that have a stake in its role, funding and operations
Stakeholders
Who are stakeholders? In regards to libraries, stakeholders are any person, group or organisation that has an interest or relationship with the library.
Primary Stakeholders are the individuals and groups that have a direct relationship with the library i.e. they use the library, its resources, and/or access events and programs.
Secondary Stakeholders are the individuals and groups that do not benefit directly from the library but may provide other services within the same or similar community.
Class Discussion
Why is it important to identify the Primary library stakeholders?
Why is it important to identify Secondary library stakeholders?
How can you determine who the potential secondary stakeholders are?
What is Advocacy?
To get some ideas on which groups might be stakeholders, look at the infographics on this page
